Episode 113
Episode #109 - How To Run A Business (In Any Type Of Climate!)
There are a variety of different strategies that you can employ to have a competitive edge over the competition. Whether you consider it for personal or professional gain, there are a number of strategies that can help to get a short term gain. Are a series of short term gains really a good strategy, particularly if you are planning for your future, often considered the long term? Today’s episode examines not only what is needed to strategize effectively, but talks about a universal concept that all ideologies embrace in order to be successful. Not only does this change everything that you should be thinking about, but how you will be able to tolerate “get rich quick” schemes in the future.
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Intro/Outro By: Michael Dugan, Podcast Host: Voice4Chefs
Transcript
Welcome to the podcast where relationships, confidence, and
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:determination all converge into
an amazing, heartfelt experience.
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:This is Speaking From The Heart.
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:Joshua: Welcome back to episode number
109 of Speaking from the Heart, and
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:today, we're going to go back to a
concept that we talked all the way
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:back in episode number three, in which
we're going to now examine it in the
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:sense of our businesses, and how we
can succeed in any type of climate.
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:Now, before you even say anything about
the fact that this episode seems to be
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:a little caveat to the fact that we're
going through quite a economic hardship
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:all across the world, especially here
in the United States when it comes to
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:even struggling to survive, whether
it's for your business or individually,
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:I want you to understand that it's
not just about what the short term is,
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:it's about the long term, and the long
term is really what's more important
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:than anything else, especially if we're
going to be able to work on ourselves.
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:That's why I even stress in my
business, Your Speaking Voice, LLC,
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:about understanding what the long term
implications, or the goals that you set,
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:are in order to be able to understand
and adapt to all the different types of
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:competition that exist, and, even with
all that said, I know that for many
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:coaches, goals are just an amazing thing
to work on, and I'm a little bit cliché
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:when it comes to understanding that
goals might not always be the best way in
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:which we can move forward, but understand
for a moment that goals are really the
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:underpinning to the bigger expansions
of time and space that we can ultimately
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:achieve, whether it's through the things
that we want to achieve economically,
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:whether we want to achieve physical
assets or even other opportunities,
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:it's about living in the moment of a
mindset of understanding how you can
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:run yourself into a great opportunity.
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:Although today I'm going to focus
more on my business folks, for those
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:that are not in business, keep in
mind that maybe these attitudes,
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:these different perceptions that we're
going to discuss, might be related to
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:even you personally for that matter.
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:Now there's a variety of different
strategies out there that have existed for
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:more than half century to over a century.
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:Let's face it.
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:Businesses have existed for a very,
very long time, even dating back to the
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:early era of humans, human civilization
for that matter, and even when we think
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:about the fact that we have to be able
to overcome some of the struggles that
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:were existing right now, whether we're
trying to feed ourselves, whether we're
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:trying to clothe ourselves, whatever
that circumstance is, we are ultimately
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:looking at the fact that we need to have
these gains in order to keep evolving.
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:That's why we have things like the
New York Stock Exchange, having the
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:things in which we can trade for
commodities and different values of
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:stock in order to grow our portfolio.
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:If you think about it, we each have
our own portfolio of different types
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:of growth that we want to have, whether
we want to work on a new skill, a
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:new ability, or have the thirst for
knowledge of learning from something
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:in the past, present, or even future.
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:Having the things that we have
available to us in our portfolio
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:allow us to succeed in the long run.
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:We often look at this in the
business world as our business plan.
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:Where are we going to segment
our business in order for us
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:to grow and what backs us up?
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:What really makes us qualified to
do it, but more importantly, how
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:are you going to continue to be
qualified to be able to help others?
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:It's really about not only the short term
goals that we're trying to achieve, but
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:it's about how we can plan for the future.
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:What is our long term strategy
in order to achieve what we
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:ultimately are setting out for?
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:That's why the mission or even the
vision, or even the values of our
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:businesses, make such a big difference.
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:A lot of times, even for businesses for
that matter, having the right strategy
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:in which you're communicating those to
your stakeholders or even the people of
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:interest that want to be part of your
business, oftentimes means examining what
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:is truly important for you to grow, to be
able to understand that maybe those things
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:that you're doing today aren't necessarily
going to work in the future, so when we
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:look at what we have to do, we also have
to look at what that means when we move
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:those chess pieces on the chess board.
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:Now, a couple of things to think
about when you're strategizing.
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:A coach can always make such a big
difference in doing that, and I will
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:always, always, always recommend that
if you have a certain stage of your
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:business that you're working at, whether
you're a small business, turning into a
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:medium sized business, or even a medium
sized business, turning into a large
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:business or a large business, becoming
an enterprise, regardless of what it
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:is, get the right person that will help
you align with your values, and when
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:I say person in this context, I don't
necessarily mean hiring the one individual
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:that will help you take it there.
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:It could be a number of different people.
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:It could be even a huge entity of
itself, working across all kinds of
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:different spectrums: accounting, legal,
procurement, wherever those sections are
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:that will allow you to be able to run
your business into that new frontier.
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:Even when you have all those aspects
considered, the universal thing
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:that you have to think about is all
these different ideologies that we
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:all have that we need to embrace.
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:Change can be difficult.
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:What was a very small business, now
turning into something that you did
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:not see before, can be very depressing.
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:It might not have been what you exactly
wanted, and yet, trying to be able to
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:engage and create that value for everybody
else, means that you have to examine a
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:little bit more of what's involved with
not only understanding what's important
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:for those people that are working
with you to be aligned with, but also
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:understanding that the strategies that
they are employing, also have to align
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:with what you expect, so having the right
expectation model will allow you to be
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:able to grow into those new heights, and
that is something that is really important
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:and most people don't understand.
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:They feel that they take the advice
of somebody that is helping you, but
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:yet, you're thinking that maybe this
isn't exactly the way to go, and
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:before it's too late, you could say
something, but you don't, therefore,
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:you're walking yourself into a disaster,
and trust me, have I only seen so many
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:disasters when I've been working not
only for government, but also have seen
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:personally with many of my friends and
family that have engaged themselves
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:into this communication plateau.
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:They are not working on not only
understanding what they're getting
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:themselves into, but also asking the right
questions, and you have to ask the right
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:questions if you're ever going to be able
to achieve success, so, first strategy,
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:work on somebody or a group of people that
will help you get to where you need to be.
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:The other thing that you have to think
about when it comes to even understanding
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:how to run your business is to know
what you're doing now and whether
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:you're really good at it or not, in
other words, is your branding on par,
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:and it's so sad sometimes that I see
businesses open, they have no image or
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:no soul for that matter, and it's only
a matter of time in which they close up.
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:Some of the most successful businesses
that have even been challenged by the
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:COVID 19 pandemic and been able to make it
to the other side have not only understood
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:what their brand destination is, but
they also been able to create that value
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:within their clients, within the customers
that they serve all kinds of different
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:segments of the population, in order
for them to have that consistency; to
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:have brand loyalty, which is usually the
ultimate goal of being able to do anything
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:that you want to set out to achieve.
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:Having that goal, having that opportunity
in mind, allows us to grow into a variety
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:of different areas and even one of my
clients right now is exploring that
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:opportunity of a lifetime, being able to
share not only the things that they're
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:doing really good with right now, but
experimenting in some other areas that
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:will allow them to expand beyond what
they ultimately never thought possible,
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:but when you think about this universal
concept of understanding what things
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:are, going back to our last conversation
piece, it's about understanding how
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:you can use that to your advantage.
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:If you don't have the right idea
or the right people behind you
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:and they're misrepresenting the
brand that you're creating, then
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:how is this all going to work?
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:How are you ever going to be able to
achieve the best version of yourself,
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:especially in the business world?
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:Understand not only your competition,
which we talked about literally in
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:episode 107, but we're talking about
now what's really more important than
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:anything else: what you want to represent.
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:Oh yes.
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:If those two strategies don't resonate
with you, let's talk about the very last
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:one, the most important of them all.
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:If I were to put this on a
pedestal, being that it's number
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:one, I would do so, and get ready.
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:You ready for it?
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:This is what it's all about.
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:What I've been waiting to share
with you this whole entire episode.
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:It is, if you're ever going to work
on your business and your climate,
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:having the right relationship.
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:That's right.
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:Your relationships with everyone else
are really what ultimately drive you
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:to success in any type of climate.
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:I often think of times in my life,
personally, where I have let so many
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:people down to the point that they walked
away from me, and even now, I know that
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:there are things that I do wrong because
I'm not perfect, and I don't ever claim
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:to be perfect, nor if the day that I do
become perfect, even in episode 502, I
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:hope that I am corrected because I am
not that perfect person, and I hope that
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:episode 109 will be shown to me again
because maybe I will long forget that
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:I recorded this, but that's what I want
you to remember: to not be forgotten,
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:because when you are forgotten, with
that relationship that you have with
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:somebody else, it will never work.
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:Whatever idea that you have as great
in mind will never be able to succeed.
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:In other words, If you do not take care
of your people, if you do not take care
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:of the relationships that you have with
your bookkeeper, your social media person,
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:regardless of who it is, your partner
in crime, when doing your business for
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:that matter, even your own loving wife
or husband, this will never work for you.
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:You will never have a successful
business, because, if you think
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:about it, your business depends on
everybody else's business helping you.
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:You have to identify what is the most
important thing that you can provide
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:to so many people across this planet,
whether it's in a small geographical
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:area, or in a big wide expanse, because
all the way back in episode number three,
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:which if you thought I would forget; I
did not, we talked about what it meant
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:to create the best relationships for
your well being, and in that episode,
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:not only did we discuss the importance
of why those relationships are really
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:helpful, especially when we're building
our business or building ourselves, but
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:it's not just about giving and taking.
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:It's about the foundation that we
create with our ability to not only
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:create comfort, but to be able to
interact, because the famous Aristotle
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:would even say, and I've even quoted
on this very podcast, his importance
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:about us being political animals;
political being social in his time.
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:Friends, if you haven't thought about it
yet, there's really a lot of connections.
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:There are a lot of things that we're able
to do, and whether we are working with
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:someone individually or a big company to
help build our businesses, whether we have
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:the right branding, it all doesn't give a
crap, or even hold a candle, to the fact
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:that if we don't have the right people
that we're having a relationship with
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:that is positive in nature, forget it.
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:You might as well walk away.
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:Get your money back.
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:Take your losses.
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:Whatever you have now,
don't dig any deeper.
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:If you look at some of the most successful
companies, whether they're Apple or even
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:Toyota, they thought about the long game,
and even then, Apple in itself might not
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:have been always the most revolutionary
company, they stayed stagnant for
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:many years before that, before they
realized that maybe they needed to be
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:a little bit more of a risky adventure.
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:Who would have ever thought that we
would be walking around with iPhones,
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:even smartphones for that matter, that
allow them to be our personal assistants.
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:Who would have ever thought that
even some of the things that we take
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:advantage of today, were thought about
in the:
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:most famous shows that talked about
space exploration, the opportunity
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:to see new frontiers, regardless of
what it is, all of those built on
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:one vast, big concept: relationships.
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:Today, I want you to revisit some of
those relationships that you've had.
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:Did they really end on a good note, and
if they didn't end on a good note, why?
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:Can you fix it?
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:Is there something that you can do to
change the status quo of what's ahead?
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:Can you really help yourself to be able
to stay consistent, to be on that same
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:plateau, or maybe get off that plateau
once and for all and be able to shoot
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:for the space, to shoot into space for
that matter, of all the things that you
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:have available, because let's face it.
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:As much as I want you to be successful
in the things that you're doing, not
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:only from an accounting, a procurement,
from a legal, from all the other
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:social media perspectives, those are
all great things, but you need to have
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:the best relationships with people
if you're ever going to be able to
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:get not just the short term gains,
but the long term gains as well.
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:Let's ask the question: are you really
trying you're very hardest to build
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:those relationships, and I don't
necessarily mean always going to the
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:networking events at your local chamber.
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:I'm not even talking about the vendor
events in which you set up a table,
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:interact with your local community.
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:I'm talking about meaningful, one on one
conversations where you might not even get
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:paid a dime, but you're there to listen,
because those are the people that will
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:remember you, and they're going to help
you run your business regardless of any
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:type of climate that you're existing in.
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:You have to strategize to be
able to even do that, so set
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:up your communication plan.
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:Think about what you'll
do in the next 30 days.
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:Will you be able to talk
to 10 people; maybe even 5?
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:Hey, if you're even afraid of doing 5
or 10, can you talk to just one person?
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:One person that will help you to see
that overall difference in your life.
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:Instead of just worrying about the
next dollar that you're making, maybe
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:you should start worrying about the
next friendship, the next relationship
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:in your business, that will help
you to create that best value.
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:Let's face it.
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:The voice that we have in this ever
changing world will continue to change,
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:but the one thing that doesn't have
to change are the people that we
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:associate with, unless they're really
bad for us, which, that's a whole
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:other discussion for another episode.
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:It's about understanding
who we can connect with.
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:If you can connect with someone today
that can help you move yourself forward,
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:regardless of whether that is for a
business, whether that is for your
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:personal development, whether it's
even for your professional development.
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:Maybe you can help yourself create that
opportunity of a lifetime, instead of just
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:worrying about what is going to happen
the next 30 days, 60 days, or 90 days,
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:maybe you can worry about what's going
to happen in the next 10, 20, 30 years,
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:or if you don't have that much time left
on this earth, which I think you will
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:anyway, I think that you've got a lot of
inspiration to offer, even if it's the
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:next one to five years, so start thinking
about what your long term plan is.
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:Let's think about what your relationships
are, because your relationships are
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:worth so much more in gold, or any
sort of monetary value for that matter,
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:and maybe, if you think about it,
those relationships, they'll be there
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:regardless of how much you have to pay.
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:Maybe you don't have to pay one cent
for the people that will want to
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:help you, and that can be the most
rewarding thing in any type of climate.
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:Thanks for listening to episode
number 109 of Speaking from the
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:Heart, and I look forward to
hearing from your heart, very soon.
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:Outro: Thanks for listening.
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:For more information about our podcast
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:The Heart to subscribe and be notified
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:Visit us at www.yourspeakingvoice.biz
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:services that can help you create
the best version of yourself.
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:See you next time.
