Episode 34

Episode #32 - Is Coaching Just A Luxury?

Oftentimes, it has been described from others in some circles of individuals that coaching is viewed "as a luxury", one of the first things that are cut during an economic downturn or when individuals clients cannot afford it. However, it is often misconceived and can have ramifications as a small investment can have tremendous opportunities for growth and development. In this episode, we explore this misconception and discuss ways to understand how to view coaching as a longer-term success strategy.

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Intro/Outro By: Michael Dugan, Podcast Host: Voice4Chefs

Transcript
Intro:

Welcome to the podcast where relationships, confidence, and

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determination, all converge into an amazing, heartfelt experience.

Intro:

This is Speaking From The Heart.

Joshua:

Welcome back to episode number 32 of Speaking From the Heart.

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Today we're going to talk about what coaching might mean for you,

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especially if you think it's a luxury?

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I hear this quite a lot from a number of different people that, "Oh, I don't

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have the money because it costs so much.

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I think I'm just going to put it off.", or I hear oftentimes, "I don't know if

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I really want to invest this much money into something that I don't know if

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I'm going to get something out of it.

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I think I will pass.", and afterwards when the client leaves, put my head on my desk

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and just think for a moment what could have possibly gone wrong, but then I think

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about the fact that, maybe, it's about the value that they don't see; the value

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that we often think about after the fact.

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Sometimes we want to see the value come immediately from having that

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interaction with a coach, with maybe the different types of people that

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are part of the process of helping to become something better; we often want

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that instant gratification, which I often think that has happened in that

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cultural mindset has changed a lot over the last three decades when it

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has come to the advent of the Internet, but we have to think about what this

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whole concept of coaching is all about.

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It isn't just about viewing it as a luxury; something that we can put off

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at any time if we really don't need to expend any extra money, especially with

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the way the economy is, which even as of this time of the recording, we have

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gone through quite a number of different events in the world stage as it relates

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to the value of what time is, and even the money that is invested into something

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like this, but I think we also have to look at the other side of the fence, which

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is what are the ramifications for not putting that investment into ourselves?

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Coaching is not to just think about the ways in which we can improve ourselves,

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which even in the last episode in which we talked about the five things you

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might have not known about my business or even myself, we have to consider the

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fact that it isn't just about what we see from the outward perspective, but

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what we can view ourselves from the inward perspective, and I often have

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to talk to clients initially that are prospects in nature about this exercise,

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because they often think through some of the things that have happened in their

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lives that coaching that I'm going to be receiving better darn well changed me

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forever, otherwise I want my money back.

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Unfortunately, that isn't how it always works.

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Coaching sometimes fails.

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Sometimes it doesn't work the way that it intends because of the proposition

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that was supposed to be happening from the start of the coaching relationship,

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because of those definitions and even those aspirations not being clearly

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defined, especially in the longer term success strategy of the client

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itself, it often creates problems for the relationship to continue

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past a certain point, especially if they don't see, from either the

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coaches or client's perspective, that things are going very well.

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I often hear about coaching being a luxury though, from even other people in the

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industry thinking that because I can make 5, 10, $25,000 working with a potential

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client, whether that is a person, an individual in nature, or even a business

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that I can justify the high exorbitant rates that I can charge, but I think it's

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all about not only value proposition in which we all have an understanding of

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what we bring to the table, not just what the coach will provide, but also what

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the client expects, but it's also about understanding what your capabilities are.

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Coaching in itself doesn't always mean that you have all the answers, and I often

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stress that so much with even some of my clients that this is just the perspective;

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a worldview that I have adapted, especially in the over three decades that

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I have lived on this earth, soon to be four, but don't tell anyone about my age.

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I have to say though that even with age, you can have so much different

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types of experiences, but they might not be in the best shape or form

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for what the client is expecting.

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That's why, oftentimes, when you have that mismatch of what the coach is

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supposed to be providing and what the client is expecting, that creates what we

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often see as this affordability problem.

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To me, when I work with my clients, especially when they're coming into

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the office and explain the problem that they have, I often do an analysis

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of what they are actually expecting from the relationship itself.

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A few of my questions that I normally ask are: Is it something that you want

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to see yourself change down the road?

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When you have that solution in your hand, is that something that you hope that will

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change other things, whether that is the personal relationships, the professional

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engagements, or maybe even have a new skill that you take that enhances you

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to become something better, or something that you never thought possible?

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Finally, what I really ask, and I even dive into quite a bit with initially

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is, what is it that you want to see me hold you accountable in becoming, or

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doing, as a result of working with me?

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Now, my formula amongst other techniques that I have talked about and will continue

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to talk about on this podcast and even with my guests, don't necessarily mean

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that it's always the right solution.

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We always have to adapt to what the things are that we're going through in our lives.

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Whether that is something that is fundamentally changing for the

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betterment of everybody or everything, whether that is for an organization

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or individual, but we also have to look at what's the value that we're

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essentially adding at the end of the day?

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That really begs the question: Is coaching really just a luxury?

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I think that we often have to take the perspective that when we have seen

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coaches in the yesterday, meaning of the past, we often think of the people

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that often were the legendary pioneers of having some sort of radical thought.

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Coaches come in all shapes and sizes.

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They are people in themselves that have made mistakes and even have

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learned lessons along the way.

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In essence, the value that is being brought by the business or even the

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individual is really the personality, and the attention to detail, amongst

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other sort of qualifications and backgrounds, is what they are really

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providing and putting at the table.

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If you decide to take it from the table, that means that you are

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genuinely interested in moving forward, and that often means that you are

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expecting something of that nature to come back and help you along the way.

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We have even heard of many people, even in the coaching business, thinking that

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they're able to do X, Y, and Z, but really they're only able to do maybe just X,

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because what their perspective is of X, Y, and Z might be different from what

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you might actually want, which is that X that you are attracted to, and I don't

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mean your ex-girlfriend or boyfriend.

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I'm talking about the X value of what you see in that person that's going

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to genuinely help you, so I think it's really important for us to understand that

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as you go through investments of time, energy, and commitment, especially with

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someone that you really genuinely look at as somebody that has gone so far in

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their career or aspirations, it's really about asking the deeper questions of what

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is it that you actually have done that have created what you have created today,

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alongside, what is it that you really want to see in the next 5, 10, maybe

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even 25 years of your own business that you're running, which I'm always open to

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discussing with potential clientele what I am looking to do down the road as a whole.

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I think that we often have to have that connection on a personal level,

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especially when we are trying to grow ourselves; to have that investment of

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the tremendous opportunities that we have inside of ourselves often requires

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us to understand the motivations and the techniques of what other people can do.

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We have to explore the misconception in the world that coaching isn't just about

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paying a lump sum of money, thinking that you get instantaneous results.

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It's about learning from the person that has gone through their experiences,

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offering some sort of new, unique idea or practice that might have been time tested

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over and over again to be perfected, but maybe, just maybe, it's somebody that

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has helped even other people see inside themselves what they're truly capable

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of doing, but I think that we have to stop looking at luxury as something

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that is a convenience that we pass away.

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When we are in midst of certain things, I get it sometimes

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that life throws curve balls.

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Those curve balls being that we have bills that we have to pay, we have children

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that get sick that we need to take to the hospital, we even have setbacks in our

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own lives in which we want to have some of those things that we lost, maybe from the

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pandemic, maybe from a loss in the family, maybe we were wanting to reclaim what we

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have lost, and we need to put that value that we have inside ourselves to something

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more important at the present time.

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Those are all valid excuses, but time and time again, I have heard clients

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say, "I don't think this is for me.

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I don't think I'm ready for it.", and I don't know if that's really the

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truth or maybe that is something that they're going through intentionally

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that they're just struggling with understanding or identifying where that

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value is that they really want to find.

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At Your Speaking Voice LLC, what I really am trying to do is not just

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see people for wherever they are at in their lives, but to assign a value

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that I think is appropriate for what they are actually going through.

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It's not going to be $5,000 to fix your life; maybe it's just going to be a

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couple hours each month at a nominal rate.

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That's not going to be a one-time shot of $25,000 so that your company's running all

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over again; it might be a time investment that $25,000 takes over a year to make.

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I think that we all have to understand that sometimes the concept of what we want

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as instant gratification might not always come at the same time, place, or manner

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that has happened with other people.

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Your podcast host, Joshua D.

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Smith, the very voice of this whole show, has been through very much those same

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challenges that we have gone through, maybe that you have even shared on

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this very show, or will share on this very show, but I think that we have

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to understand the viewpoints of what coaching can be from a longer term scale.

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What is it that it can change you to become that maybe you would've been

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otherwise afraid of doing because you've broken the cycle of fear, which

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in a future episode, we will talk about the concept of fear and maybe

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some ways in which you can overcome that yourself through the help of a

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coach, but I think that we have to understand that at the pivotal point

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of all of this is the concept of money.

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Isn't it true?

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Money is the root of all evil.

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I've heard that so many different times.

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I have even believed it at some times in my life as it relates to the various

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car repairs, the unexpected student loan bills, or even the different

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types of expenses that just come out of nowhere that we never thought we

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would have to pay, but here we are, emptying our wallets, or writing that

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next check, or even swiping the plastic.

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I think that we have to understand that money isn't just a understanding or a

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mutual agreement between two parties of what we would be compensated for; maybe

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you might be somebody that barters, maybe you have a service that you will

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provide to somebody else, and in return, you will receive something from that

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coach, or maybe that other individual, that's able to help them see or become

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the best version of themselves, but knowing your value is also what that

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coach is also charging you, because that coach wants to see you stay committed

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to the bigger, long-term picture of what you are ultimately going to become.

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That coach is spending that much extra of all the expense, resource,

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time, and commitment to see you become something that you never thought you

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could ever see in a million years, and that's why they are charging

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what your value is down the road.

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That is what they are seeking from you, but when you don't see it from the very

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beginning, that's why you are turned off.

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Maybe that's what's also flipping the switch off of this episode of maybe not

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even listening because you are going through something that you have to

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challenge yourself to get through first; to understand that maybe you can interact

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with a coach in a way in which you never thought you could imagine before.

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I think that we often want to have this conversation about, "Well, he can do a lot

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more than this other coach, so why don't you go with him or her for that matter?",

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and that's perfectly fine as well, but when you don't have a chance to give to

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somebody to actually see if it's a good fit, maybe you need to start challenging

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your own mindset and maybe your own view of what you think is really important.

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Is maybe going to that sunny destination in Florida, or even

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Jamaica or The Bahamas really worth it?

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Maybe that excursion overseas, being able to have something of a lifetime,

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might be the experience that you're willing to pay any amount of money

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for, but are you willing to pay enough money to help yourself see

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the best version of who you are?

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Are you willing to put an investment of everything that you ever thought possible,

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and seeing who you could potentially become down the road, if you're just

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willing to give yourself one more chance?

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Maybe, you just need that one extra shot in the arm by being able to be

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injected with the hope, opportunity, the determination, the relationships,

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maybe even courage for that matter, to set forth into some sort of vast new

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frontier that you never thought you would be able to see if it wasn't for

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somebody else pointing you along the way.

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Investments are totally up to you, and I'm not here to change your

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mind today, but I'm here to at least start the conversation about what

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you think might be a luxury or not.

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Oftentimes I want to hear what people are going through so that I know that I'm

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doing the right thing; so, drop a line.

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Of course, it's free: podcast@yourspeakingvoice.biz is

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certainly available to you if you ever want to share any of your thoughts

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about any of these episodes, even some of the information that is contained

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in them, because I really am curious: Do you think coaching is just a luxury?

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Do you think that all you can do is just do it by yourself and not have to worry

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about the money that goes along with it?

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Are you worried about putting a small investment in yourself that might create

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some of the most tremendous opportunities for growth and development that you

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have ever seen in your entire life?

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Why not give it a shot?

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Maybe you just might change your mind, and maybe at the same time

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you're gonna change who you are, not only in the inside, but how you

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interact with others on the outside.

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Thanks for listening to episode number 32 of Speaking From The

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Heart, and I look forward to hearing from your heart very soon.

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Thanks for listening.

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For more information about our podcast and future shows, search for Speaking From

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The heart to subscribe and be notified wherever you listen to your podcast.

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Visit us at www.yourspeakingvoice.biz for more information about potential

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services that can help you create the best version of yourself.

About the Podcast

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About your host

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Joshua Smith

Joshua D. Smith is the Owner and Founder of Your Speaking Voice, a life coaching, business coaching, and public speaking company based in Carlisle, PA. Serving clients across the world, Joshua got his start in personal/professional development and public speaking in April of 2012 through his extensive involvement in an educational non-profit organization called Toastmasters International.

Toastmasters International operates clubs both domestically and internationally that focus on teaching leadership, development, and public speaking skills. Joshua quickly excelled in Toastmasters International and found that he had a passion for leadership and helping others find their confidence and their true "speaking voice". Joshua has held all club officer roles and most District level positions in Toastmasters International and belongs to numerous clubs throughout the organization. Joshua has also been recognized as two-time Distinguished Toastmaster, the highest award the organization bestows for achievement in leadership and communication.

Outside of his community involvement, education is something that Joshua has always taken great pride in. His academic achievements include a number of degrees from Alvernia and Shippensburg University. He earned a Bachelor's degree in political science and communications from Alvernia in 2009, a masters of business administration from Alvernia in 2010, and later a masters in public administration from Shippensburg in 2014.

In the professional world, Joshua has held multiple positions with the Commonwealth of Pennsylvania for over 14 years which includes a variety of data analytics, procurement, budgeting, business process improvement (IT and non-IT), legal compliance, and working with the blind. He has applied his public speaking and development skills in the professional world to tackle numerous public speaking engagements and presentations from all levels of the organization, including executive management.

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